Town of Edson
Merchandising design & illustration. T-shirts, Buttons, Stickers, Postcards.
Project Introduction
The Town of Edson hired us to create some promotional T-shirts showing their history, and heritage, while adding to their sense of fun & town pride.
One shirt features the towns mascot - Eddie the Squirrel, he is riding the Caboose 77704CN that is a central feature in the towns park. Since it was a youth shirt, I chose to MADMAX the Caboose, turn it into a modified monster truck and have a young Eddie ride on top sowing pine cones in his wake.
Also featuring Eddie the Squirrel, is another shirt design meant for a more mature audience, focusing on the men and women working in the trades. The crossed wrenches over the circle form the railway crossing symbol.
Specific Details
We were initially hired to create one T-Shirt design, but after viewing our pages of sketched exploration - the client ended up choosing four designs!!
Interesting Facts
- Client Quote: “People love it, feedback has been very positive and the public has been making comments like ‘this is the best swag the Town of Edson has ever had’, we even have Edson hockey players with Eddie on their helmets!”
- The youth T-shirt won a Gold at the 2024 MarComm Awards.
“People love it, feedback has been very positive and the public has been making comments like ‘this is the best swag the Town of Edson has ever had’, we even have Edson hockey players with Eddie on their helmets!”
