El Designo - Behind the Mask

Hey! These guys aren't Mexican. They're from Edmonton!

When we founded this company in 2010-in Edmonton, Alberta-we wanted to create a studio that was beyond the norm, something that could represent our collective style and personality. We came up with dozens of ideas for company names and how to brand them - but they were all safe and bland. We wanted something that flew in the face of the old guard and instead was avant guard. Our company is named 'El Designo.' We tip our hats to the world of design and the world of Mexican Luchador Wrestling.

​Of all the wrestling styles out there, the Mexican Luchador wrestlers have the most flash and pizazz in the ring. This, we thought, is something we could brand a design studio around! Just look at all those colour combinations, the mystery, the sequins! We’ll have enough material here to brand El Designo for a mucho, mucho long time!

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Logo Design

El Designo steps into the ring with every new identity by first gathering information from our clients. Here we exercise our most powerful muscles: our ears! Once we are finished listening we start asking questions, then listen some more. A logo is the distillation of an entire company to its most basic, most powerful visual components. We focus on building marks that not only grab your attention, but are strategic and well crafted. Each mark we create is unique and tailored to meet our clients specific needs. We come to understand and believe in your vision. Identities can be complex to design as a figure-four leg lock and are a challenge we love to accept.

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El Designo tags in illustration to create a powerful move in the ring. Our vector Illustration style is bright, clean, fun and can add warmth to any design. Integrating custom-made illustrations into design projects creates a unique message that leaves a lasting impression with the viewer. We always strive to bring creativity and energy to all our illustrated works.

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Edmonton Humane Society

El Designo refreshed their brand & focused on attracting attention to all the programs & services that EHS offers, but often gets overlooked.

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Flexing our Design Muscles

We’re fully flexed out when it comes to designing, we even do it after the ring closes and clients go home for the day. We stop only to recharge our creative juices with some ‘80’s heavy metal and an O' Henry Bar. Check out our latest poses!

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"They are exceptionally skilled at listening to client’s needs"

It has been the National Ice Theatre of Canada’s (NITC) experience that El Designo is exceptionally skilled at listening to your client’s needs, understanding what their image must portray, and then cleverly bringing it all together in a design. The work they have done for the NITC has exceeded expectations. They have put so much time and effort into creating the perfect effect, no matter how small a project. Also, the creative ability to combine a variety of themes/elements and bring them into one image is outstanding.

​ - Twana Rose, Artistic Director - National Ice Theatre of Canada

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