El Designo - Behind the Mask

Hey! These guys aren't mexican.

When we founded this company in 2010 we wanted to create a studio that was beyond the norm, something that could represent our collective style and personality. We came up with dozens of ideas for company names and how to brand them - but they were all safe and bland. We wanted something that flew in the face of the old guard, and instead was avant guard. Our company is named El Designo. We tip our hats to the world of design and the world of Mexican Luchador Wrestling.

​Of all the wrestling styles out there the Mexican Luchador wrestlers have the most flash and pizazz in the ring. This, we thought, is something we could brand a design studio around! Just look at all those colour combinations, the mystery, the sequins! We’ll have enough material here to brand El Designo for a mucho, mucho long time!

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Flexing our Design Muscles

We’re fully flexed out when it comes to designing, we even do it after the ring closes and clients go home for the day. We stop only to recharge our creative juices with some ‘80’s heavy metal and an O' Henry Bar. Check out our latest poses!

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Logo Design

El Designo steps into the ring with every new identity by first gathering information from our clients. Here we exercise our most powerful muscles: our ears! Once we are finished listening we start asking questions, then listen some more. A logo is the distillation of an entire company to its most basic, most powerful visual components. We focus on building marks that not only grab your attention, but are strategic and well crafted. Each mark we create is unique and tailored to meet our clients specific needs. We come to understand and believe in your vision. Identities can be complex to design as a figure-four leg lock and are a challenge we love to accept.

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Various Illustration

El Designo tags in illustration to create a powerful move in the ring. Our illustration style is fun and fantastical adding warmth to any design. Integrating illustration into design projects creates a unique message that imparts a lasting impression on the viewer. We strive to bring creativity and energy to all our illustrated works, and are influenced by these great fantasy illustrators: Wayne Barlowe, Roger and Martyn Dean, and Tony DiTerlizzi. We can illustrate in the following media : graphite, acrylic, gouache, water colour, pen and ink, and charcoal. We can sculpt with: clay, mixed media, paper, and plaster.

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Edmonton Humane Society

El Designo refreshed their brand & focused on attracting attention to all the programs & services that EHS offers, but often gets overlooked.

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"Turn around time on deadlines was tight and they met each request in a professional manner"

“El Designo was provided with basic information and asked to come up with a design... there ability to grasp concepts and listen to client specifications is excellent. I found El Designo easy and pleasant to work with. They are cheerful, good listeners and have the ability to stay on track with clients needs. Turn around time on deadlines was tight and they met each request in a professional manner. I feel El Designo would be successful in any endeavor they may undertake and have no reservations in recommending El Designo's work.”

​ - Edi Skoropad, Information Officer - Alberta Health and Wellness

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