El Designo - Behind the Mask

Hey! These guys aren't mexican.

When we founded this company in 2010 we wanted to create a studio that was beyond the norm, something that could represent our collective style and personality. We came up with dozens of ideas for company names and how to brand them - but they were all safe and bland. We wanted something that flew in the face of the old guard, and instead was avant guard. Our company is named El Designo. We tip our hats to the world of design and the world of Mexican Luchador Wrestling.

​Of all the wrestling styles out there the Mexican Luchador wrestlers have the most flash and pizazz in the ring. This, we thought, is something we could brand a design studio around! Just look at all those colour combinations, the mystery, the sequins! We’ll have enough material here to brand El Designo for a mucho, mucho long time!

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Flexing our Design Muscles

We’re fully flexed out when it comes to designing, we even do it after the ring closes and clients go home for the day. We stop only to recharge our creative juices with some ‘80’s heavy metal and an O' Henry Bar. Check out our latest poses!

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Logo Design

El Designo steps into the ring with every new identity by first gathering information from our clients. Here we exercise our most powerful muscles: our ears! Once we are finished listening we start asking questions, then listen some more. A logo is the distillation of an entire company to its most basic, most powerful visual components. We focus on building marks that not only grab your attention, but are strategic and well crafted. Each mark we create is unique and tailored to meet our clients specific needs. We come to understand and believe in your vision. Identities can be complex to design as a figure-four leg lock and are a challenge we love to accept.

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Various Illustration

El Designo tags in illustration to create a powerful move in the ring. Our illustration style is fun and fantastical adding warmth to any design. Integrating illustration into design projects creates a unique message that imparts a lasting impression on the viewer. We strive to bring creativity and energy to all our illustrated works, and are influenced by these great fantasy illustrators: Wayne Barlowe, Roger and Martyn Dean, and Tony DiTerlizzi. We can illustrate in the following media : graphite, acrylic, gouache, water colour, pen and ink, and charcoal. We can sculpt with: clay, mixed media, paper, and plaster.

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Edmonton Humane Society

El Designo refreshed their brand & focused on attracting attention to all the programs & services that EHS offers, but often gets overlooked.

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​"The outcome exceeded expectations​"

El Designo came highly recommended from a fellow designer. He's provided the Whyte Avenue Art Walk with a comprehensive and cohesive design package including posters, postcards, 30+ page booklet and door stickers. There ability to keep on task, on budget and on time made him an asset on these projects. I appreciate there eye for contemporary clean designs. They respected my opinions and suggestions but also had the confidence to offer other suggestions and tweaks. The outcome exceeded expectations.

​ - Kim Fjordbotten President and Owner, The Paint Spot

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