Project Introduction

Building the companies brand from scratch - we knew that we had to create a look that would make a splash in the hairstylist industry. Using blended vector and photographic illustration our main image was one of a young hairdresser upside down their hair forming a teacup as they “infuzed” their brains with the knowledge from this module. Salons received the package in a bright pink box and were dazzled by the Stardream Crystal Cover used on all the books - a paper stock with a glittering sheen. This package certainly made an impact! El Designo can design the manly, we can also design the womanly!