Carmel came to El Designo with a unique problem. They needed to refresh their brand, attract young adults to their Bible College - but wanted to stay away from the cliche images that have been used to represent Bible Colleges in the past. To address these issues, El Designo first decided to tackle how faith would be shown in a graphic sense. We chose to represent faith as coloured translucent ovals that are attached to each student with a tether.
We then showed how faith can be helpful. From clothing the poor to climbing a mountain - your faith is always there to lend a helping hand. We used a mix of traditional and vector illustration to represent the students and their faith.