El Designo - Behind the Mask
Hey! These guys aren't Mexican. They're from Edmonton!
When we founded this company in 2010-in Edmonton, Alberta-we wanted to create a studio that was beyond the norm, something that could represent our collective style and personality. We came up with dozens of ideas for company names and how to brand them - but they were all safe and bland. We wanted something that flew in the face of the old guard and instead was avant guard. Our company is named 'El Designo.' We tip our hats to the world of design and the world of Mexican Luchador Wrestling.
Of all the wrestling styles out there, the Mexican Luchador wrestlers have the most flash and pizazz in the ring. This, we thought, is something we could brand a design studio around! Just look at all those colour combinations, the mystery, the sequins! We’ll have enough material here to brand El Designo for a mucho, mucho long time!
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