El Designo - Behind the Mask

Hey! These guys aren't mexican.

When we founded this company in 2010 we wanted to create a studio that was beyond the norm, something that could represent our collective style and personality. We came up with dozens of ideas for company names and how to brand them - but they were all safe and bland. We wanted something that flew in the face of the old guard, and instead was avant guard. Our company is named El Designo. We tip our hats to the world of design and the world of Mexican Luchadore Wrestling.

​Of all the wrestling styles out there the Mexican Luchadore wrestlers have the most flash and pizazz in the ring. This, we thought, is something we could brand a design studio around! Just look at all those colour combinations, the mystery, the sequins! We’ll have enough material here to brand El Designo for a mucho, mucho long time!

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Various Illustration

El Designo tags in illustration to create a powerful move in the ring. Our illustration style is fun and fantastical adding warmth to any design. Integrating illustration into design projects creates a unique message that imparts a lasting impression on the viewer. We strive to bring creativity and energy to all our illustrated works, and are influenced by these great fantasy illustrators: Wayne Barlowe, Roger and Martyn Dean, and Tony DiTerlizzi. We can illustrate in the following media : graphite, acrylic, gouache, water colour, pen and ink, and charcoal. We can sculpt with: clay, mixed media, paper, and plaster.

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Purple Pear Restaurant

Refresh. Refuel. Revive at The TELUS World of Science - Edmonton wanted to create a unique dining experience at the science centre. A totally revamped menu offers a variety of fresh, made-to-order options, with an emphasis on local produce. We tried to create that througout with the logo and both the lettering and vinyl signage. 

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Print Design

Print design uses a large repertoire of El Designo’s wrestling moves. We start the match with research, tag in paper and printing knowledge and finish off with talented suppliers. We don’t send your files overseas to be printed and lose control over the finished product. Design, like wrestling, is impossible with a hands-off approach. We work only with local printers that meet our high standards of quality. 

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Last fall we rebranded Bles Wold Dairy, their rebranded dairy products will be available in Sunterra, Italian Centres, Planet Organic and some Save-on-Foods locations. Take a look at the new brand and try this delicious premium yogurt made right here in Alberta!

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"Turn around time on deadlines was tight and they met each request in a professional manner"

“El Designo was provided with basic information and asked to come up with a design... there ability to grasp concepts and listen to client specifications is excellent. I found El Designo easy and pleasant to work with. They are cheerful, good listeners and have the ability to stay on track with clients needs. Turn around time on deadlines was tight and they met each request in a professional manner. I feel El Designo would be successful in any endeavor they may undertake and have no reservations in recommending El Designo's work.”

​ - Edi Skoropad, Information Officer - Alberta Health and Wellness

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